Mobile Memory Initiative

Sunday, April 12, 2009

Enabling a new generation of media-rich mobile productsConsumers will come to expect the High Definition (HD) experience of the living room from the mobile devices they carry everyday. In addition, they'll want features including HD resolution video recorders, multi-megapixel digital still cameras, 3D games, and media-rich web applications. These advanced mobile devices will be capable of encoding and transmitting high definition content directly to HDTVs, home PCs and servers. To pack all that functionality in a form factor that's thin, light and delivered with a pleasing aesthetic presents a tremendous challenge for mobile device designers. Chief among these challenges will be the development of a high-performance memory architecture that meets the power efficiency constraints of battery-operated products.
The Rambus Mobile Memory Initiative pioneers high-bandwidth, low-power memory signaling technologies that can meet the needs of future smartphones, netbooks, and mobile gaming and multimedia products. Technologies developed through the Mobile Memory Initiative will enable future mobile memory architectures capable of achieving data rates of 4.3 gigabits per second (Gbps) at best-in-class power efficiency. With this performance, designers can realize more than 17 Gigabytes per second (GB/s) of memory bandwidth from a single mobile DRAM device.

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